Industry News

Allbirds expands distribution to Nordstrom

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Update time : 2022-06-10 14:13:54
This partnership makes Nordstrom one of Allbirds' few key retail partners.
"Partnering with a sustainability leader like Allbirds allows Nordstrom to better act on our brand promise to deliver the most relevant selection from brands that matter most to our customers. We look forward to growing our partnership with a unique and values-driven brand and expanding our Sustainable Style assortment.",function shoes. commented Tracey Powers, learher shoes .Executive Vice President and General Merchandising Manager, shoes at Nordstrom, Inc. "
 
According to the statement issued by Nordstrom, both tags "operate with a shared value of sustainability" and as such products made by Allbirds "qualify for Nordstrom's Sustainable Style category". boots. The retailer aims to ensure 15 percent of our product assortment qualifies for Sustainable Style by 2025.
This isn't the first time the two brands have teamed up.women shoes . In 2018, Nordstrom launched [email protected] Welcomes Allbirds for the brand's first national and international in-store retail partnership.
"We're excited to scale our partnership with Nordstrom following the success of our two previous collaborations. men learher shoes.As a trusted retailer where shoppers know they are buying high-quality products, we're thrilled to be a part of that mission with our high-quality, sustainably made footwear now available at Nordstrom stores.sports shoes .This natural next step will bring more sustainable choices to a new group of customers, allowing us to further educate consumers on carbon emissions and impact through our carbon labels", concluded Travis Boyce, Allbirds Vice President, casual shoes .Business Development.
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