Prada teams up with Cass on sneaker collab

Update time : 2022-05-25 10:04:38

The four style names - ATT4CK, D3CAY, SUST4IN, REL3ASE - were drawn from the world of music, referring to ADSR, a common type of music envelope that describes how a sound changes over time. This way, Cassius reflected the evolution of America’s Cup sneakers, by reconfiguring the surfaces of the 20th-century design classic for a 21st generation. The Cass x Prada limited collection consists of 3 000 pairs, which are being sold through a selection of Prada boutiques and via prada.com.

All styles are hand-worked in Italy by the Fashion House, and there are no two pairs exactly alike, as each signature label possess a distinct Cass signature. Each pair is sold in a co-branded Prada box, featuring the logo of the artist – a scan of his brain. "The brain scan represents hope and knowledge in a world of shadows and uncertainty. The brain is where the thoughts happen – for me it all became about creativity and the process", explained Cassius Hirst.

"The Cass x Prada collection finds parallels between the bold work of this fresh talent and the heritage of Prada – the sense of the hand, an excellence in manufacture, a constant search for innovation, a restless urge to re-examine and reinvent our history. Here, the iconic silhouette of the Prada America’s Cup sneaker becomes a canvas for creation, offered in a special capsule. Something unique, something new”, commented Lorenzo Bertelli, Prada Group Marketing Director and Head of Corporate Social Responsibility.

Cassius Hirst, better known as Cass, began using sneakers as a blank canvas for painting in 2018, using the classic Nike Air Force 1 sneaker as his canvas. In May 2019, Virgil Abloh invited him to host one of the inaugural workshops at Nikelab’s Chicago Re-creation Centre and sell his shoes at the ‘Church & State’ pop-up at the Museum Of Contemporary Art Chicago. $AP Rocky, Samuel Ross of A-COLD-Wall* and 24KGoldn are counted as fans of his spray-painted designs.

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Prada teams up with Cass on sneaker collab